Founded in Mexico with an emphasis on no-frills sustainability, makeup brand AORA is proof that good products don’t have to come with an environmental price. As a testament to this, AORA’s lineup of high-performing beauty essentials are fully recyclable and made without any plastic — making it the only plastic-free brand in Sephora’s lineup.
Drawing inspiration from the vibrant color palette of Mexican culture, AORA specializes in high-pigment shadows, eyeliners and lip products. “In an industry where ‘clean’ often means muted and minimal, AORA delivers bold, statement-making payoff – no black plastic, no landfill-bound compacts, no greenwashing. Just maximum color, minimum waste,” the brand says in a press release.
Thankfully for all the maximalist beauty lovers, the clean beauty brand is bringing us a plethora of eye-catching products to add to our rotations. Among the many favorites, theres’s the Mírame Eyeshadow Palette, which consists of nine ultra-pigmented shadows, the super creamy Admírame Eyeliner for colorful eye looks, the Acaríciame Lip Serum for high-shine editorial lip combos and the newly-launched Inicia 12HR Illuminating Primer which promises to deliver that all-day, glass skin glow.
AORA’s products range from $22 USD to $65 USD and are available for purchase on the brand’s website and at Sephora.
In other news, Ella Bright is Rare Beauty’s first ambassador.
