Lily Allen is in her lingerie era. The singer-songwriter and West End Girl star returns as Intimissimi’s ambassador for Fall/Winter 2026, fronting the Italian lingerie brand’s latest campaign.
Shot by photographer Mel Bles, the campaign sees Allen showcase Intimissimi’s signature “Pretty Flowers” collection alongside its premium silk line. Set against an intimate backdrop, Allen wears the collection’s navy-and-ivory palette, pairing its floral lace detailing with a white silk shirt for a polished take on everyday lingerie.
The campaign continues the partnership between Allen and Intimissimi, which launched for Spring/Summer 2026, bringing together the brand’s craftsmanship with the singer’s distinctly British sense of style. At the centre of the new campaign is the “Pretty Flowers” collection, which spans seven bra silhouettes designed to suit different bust shapes and preferences. “I picked my favorite balconette bra, the Sofia, the shape and structure give the best support but without compromising on style,” Allen shared.
Available in shades including navy, cream, black, red and dark brown, the collection also introduces seasonal hues including blue, purple and a multicoloured floral print. Head to the brand’s website to shop the lineup.
In other news, Cou Cou teamed up with Sandy Liang for its first-ever brand collaboration.
