John Legend Stars in Sephora’s Holiday Campaign

John Legend is officially fronting Sephora Europe‘s 2026 holiday campaign, marking the brand’s biggest artist-led moment of the season. The Grammy winner has also composed an original, unreleased track, “Here It Is,” inspired by the upcoming partnership, and the brand just dropped a 30-second preview ahead of the campaign’s official release.

The song itself leans into the festive mood of the holidays, pairing Legend’s vocals with vintage influences and classic holiday charm. As the face of Sephora Europe’s 2026 gifting season, Legend’s collaboration with the retailer solidifies the duo’s shared passion for the holidays — with Sephora Europe being a key destination for holiday shoppers and Legend’s cult-favorite holiday music shaping many of our own traditions.

In other news, Dieux just released a collaboration with seafood brand Fishwife.

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