Ferrari Style is infusing fashion into the races this year, selecting European 100m champ and prominent British sprinter Dina Asher-Smith for their newest push. Centered around the La Ferrari Dino Bag, the track celebrity showcases the latest renditions of the Italian marque’s classic duffle bag.
Asher-Smith is dressed in Ferrari’s enduring, minimalistic aesthetics, matching each ensemble with a distinct rendition of the Dino Bag. Coming in suede, calfskin, shiny nappa leather, and beyond in a variety of styles, the runner’s poses and attire underscore the bag’s versatility.
The Dino Bag comes in updated silhouettes and dimensions, embracing the vintage Ferrari sports car-inspired design and reinterpreting it for the contemporary woman. A compact model transitions seamlessly from day to night, while the tote boasts a lengthy crossbody strap, perfect for busy commuters. The original bowling bag style bridges the gap, uniting the collection as a whole.
This campaign, captured by Rankin, utilizes Ferrari’s iconic scarlet and ivory palette, setting Asher-Smith as the focal point of that bi-chromatic fantasy. Attired in neutrals and natural hues, she contrasts sharply against the striking backdrop, spotlighting herself and the Dino Bag on center stage.
The newly unveiled La Ferrari Dino Bag can be procured on the Ferrari website and at certain boutiques.
Elsewhere, Hailey Bieber graces the most recent Saint Laurent advertising campaign.
