Crocs is officially embarking on its next chapter of self-expression by collaborating with Swedish-British vocalist Mabel as their latest brand ambassador. Leading the “Be Yourself” initiative, the BRIT-nominated performer infuses her unique fusion of R&B allure and London’s toughness into the comfort-centric footwear powerhouse. This partnership isn’t about conforming; it’s about presenting your most genuine self, whether you’re in the studio or hanging out with friends.
Captured in London by Grace Pickering and with attire by Simone Beyene, the campaign photos depict how Mabel seamlessly incorporates the adaptable designs into her everyday wardrobe. Pictured embracing comfortable ambiance with the Classic Clog in an opulent “Milk Chocolate” shade, Mabel outfits them with argyle socks and relaxed silhouettes. These looks showcase the singer in her natural habitat as she composes tunes, demonstrating that comfort doesn’t have to come at the expense of a chic persona.
For those seeking to enhance their footwear repertoire, Mabel also customizes the newly introduced Buckled Clog in “Vapour Ice.” This fresh interpretation of the brand’s iconic shape boasts a customizable back strap for a snug fit. To personalize her pair, the performer accessorized them with an array of metallic and pearl embellished Jibbitz charms, adding a touch of extra brilliance.
The new collection is now accessible through the Crocs and Schuh online stores.
Stay tuned for more updates, including a look at Kith’s inaugural pet line.
