Half Magic has declared a new alliance with HBO, slated for Euphoria‘s third season. The label, spearheaded by Euphoria‘s leading makeup artist Donni Davy, is debuting a limited-edition collection of products that are inspired by the personas and their distinctive, exaggerated beauty style.
“A significant portion of my passion was dedicated to crafting this line,” Davy comments in an official communique. “I am genuinely thrilled about its roll out. This series is genuinely for fans of Euphoria which is the reason we opted to offer them a backstage experience. Every item developed was drawn from those deployed on set, so you can use the like hues that you witness on your most-loved figures to re-create the show’s timeless looks.”
The nine-piece collection comprised two brand-new entrants, four exclusive colors, and three top-notch items packaged in collectible wrappings. The newly launched items introduce the Euphoria Eyeshadow Palette, a one-off palette showcasing six duochrome colors named to honor the characters, along with the “B*tch Ur My Soulmate” Ultra-Plushy Lip Gloss. As for unique shades, Half Magic is showcasing Euphoria-evocative shades of its Glitterpuck Pressed Fairy Dust, Glitterpill Eye Paint, Face Gems, and Beam Trap Complexion Illuminator.
The Half Magic x Euphoria Collection is priced between $14 USD and $59 USD and is ready for purchase on the company’s website.
Separately, Lauren Betts donned NYX Professional Makeup at the WNBA Draft.
