Arguably, the most surprising fashion footwear trend of last year was the flip-flop, particularly from Havaianas. It infiltrated celebrity closets, fashion magazines, and even made an appearance on the red carpet, so it’s no big surprise that the company is fully embracing its style-savvy following. For Havaianas’ newest endeavor, the brand is partnering with 20th Century Studios for The Devil Wears Prada 2, unveiling the “Puffed Family” collection.
This fresh limited-edition range showcases four bold styles, the Havaianas Puffed Up, Maxi Puffed, Over Puffed, and Luna Puffed in a daring progression of the iconic shapes. The designs investigate new scales and structures, including cushioned straps, expanded rims, and ultra-thick soles. It’s a luxury take on the classic summer shoe.
The accompanying campaign is motivated by the fashion cult classic, The Devil Wears Prada,and launches in conjunction with the release of its sequel. The catchy tagline? “If it’s not high heels, it’s Havaianas,” and we couldn’t concur more. The promotion is planned to dominate major urban centers including Rio de Janeiro, Paris, London, Milan, and New York City (with a presence in Times Square), so stay alert.
The Brazilian label is decidedly stepping beyond its oceanic beginnings and moving into the worldwide style arena. We’re very excited about it, and we suspect Miranda Priestly would be too.
Visit the brand’s online site to browse the new collection and see the campaign video above.
Meanwhile, TRIANGL’s latest release is transporting us to the Greek isles.
