Boy Smells has just declared Vanillamace as the ambassador of its “Vanilla Era” perfume. In addition to redefining the cherished fragrance, the influencer is also spearheading a campaign characterized by the sophisticated aura of the scent. Regarding the collaboration, the brand highlights Vanillamace’s unapologetic character, supportive community, and daring self-expression.
Beyond signifying fresh starts for “Vanilla Era,” the brand also asserts that the alliance signifies a pivotal evolution in the cosmetics industry. “As the 新兴 representative of [the] ‘Vanilla Era’ perfume, Mace introduces her distinctive wit, audacity, and digital-era outlook into the realm of perfumery, indicating a pivot in who gets to delineate beauty culture in the present day,” the brand states in a media release.
Characterized by the company as “complex and revolutionary,” “Vanilla Era” stands as a contemporary rendition of the traditional vanilla fragrance. With undertones of pure vanilla, white tulip, and black amber, the perfume illustrates the potential versatility of vanilla scents — seamlessly combining spicy and smoky elements for an audacious and multifaceted scent composition.
“Vanilla Era” is priced at $78 USD and has been replenished on the company’s website.
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