Gucci is returning with the second installment of its “Beauty and the Bag” initiative, welcoming K-pop nobility to intensify the spectacle. Following the lead of Kate Moss and Emily Ratajkowski, renowned global brand ambassador Ningning from Aespa steps into the spotlight to highlight the latest covetable item from the Gucci collection: the Gucci Paparazzo bag.
Photographed by renowned duo Mert and Marcus, the campaign explores the fanatic relationship that develops between a devotee of fashion and her purse. Ningning serves stunning visage in a lineup of striking Gucci attire, transitioning with ease from polished, simplistic tailoring to the complete ‘GG’ logo ensemble.
The Paparazzo handbag boasts a plush, laid-back top-handle design that smoothly transitions from informal coffee outings during the day to dressy red-carpet events at night. This accessory is imbued with vintage “Gucciness,” featuring the iconic green-and-red web stripe and the distinct 1940s Horsebit hardware. Made from luscious, soft leather, it includes a detachable strap, a functional magnetic fastener, and an elegant leather tag. We’re officially entranced.
Explore the compelling visuals above and visit the company’s online portal for additional insights.
Elsewhere, Jisoo has been announced as Salomon’s most recent global brand ambassador.
