Korean skincare line Anua has officially announced Kendall Jenner as its first-ever global brand ambassador. Acknowledging her signature minimalist beauty look and no-nonsense skincare philosophy, the K-beauty line states the collaboration aims to share its approach of easy-to-use skincare with a broader international audience. To honor Jenner’s new role, the brand is launching a campaign featuring its PDRN Collagen Glow Facial Serum Mist.
“I first discovered the double cleanser, and it has transformed my skin,” Jenner shares in a press release. “I am also fond of their Azelaic green serum and PDRN which provides me with a luminous glow. I am a huge fan of the products.” As the PDRN mist is already a central part of the star’s daily regimen, the campaign is attempting to highlight its potential to be essential in fast-paced lifestyles.
Incorporating PDRN and hyaluronic acid, the Glow Facial Serum Mist is claimed to provide immediate hydration while achieving a glass-skin effect. On top of that, its ultra-fine, oil-capsule composition can be applied on top of or underneath makeup, and it also promises to enhance overall hydration while also calming stressed skin.
In separate news, Doja Cat introduced a new lipstick kit in collaboration with MAC Cosmetics.
