Alo launches its Summer Atelier line, a high-end vacation wardrobe that effortlessly transitions from day to night. This collection shifts the brand’s luxury division from its traditional winter ski focus to spring and summer resort styles. To celebrate the debut, the label journeyed to Cannes for a sun-soaked campaign starring top models Candice Swanepoel and Behati Prinsloo.
The line features an earth-toned, neutral color palette with sandy beige, sun-kissed pink, black and white shades. For daytime wear, the brand offers relaxed silk button-downs, slip dresses, lightweight silk-cashmere sweaters, and breathable stretch linen tailored pieces for versatile mixing and matching. Cotton-cashmere cardigans and mini skirts pay homage to classic athletic wear for tennis courts and other sports, true to Alo’s style.
For nighttime occasions, the collection introduces a series of sophisticated summer evening dresses perfect for coastal dining experiences. The brand also ventures into footwear with the debut of handcrafted leather ballet mules and minimalist sandals, both designed to complement its existing line of leather bags. This heralds the arrival of an Alo Summer.
The collection is now accessible via the brand’s website.
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