Ariana Grande and r.e.m. beauty have just released the Blur Butter Lip Balm. Nimbly described as a hydrating balm that smoothly glides on and evolves into a light blurred matte finish, this product brings forth a creamy, buildable color with a non-drying texture — directly inspired by Grande’s preference for a soft matte lip appearance.
“Our new Blur Butter Lip Balm offers a highly singular sensorial experience — it glides on like a balm and imparts a soft-focus, blurred matte effect. It’s genuinely so addictive and I’m captivated by how it makes my lips feel,” Grande comments in a press release. “I used to adore a matte lip, but never how it felt on my lips or how flaky it turned out. Blur Butter is the perfect soft matte that gives you that sought-after blur, but moisturizes intensely and leaves you feeling incredibly soft and hydrated.”
Fueled by plant-based blur powders and mineral pigments, this formula is enriched with hyaluronic acid, Monoi de Tahiti, hibiscus, and marine superfood wakame to make lips appear smoother and blur the look of their texture. Available in six versatile shades, from a vibrant red to a chocolate brown, these lip balms are perfect for that soft-focus, blurred lip look.
The blur butter lip balm retails for $24 USD and can be purchased on the brand’s website.
Meanwhile, HAIM is spearheading its first-ever beauty campaign with ILIA.
