Lili Curia has just released its all-new Summer collection, embodying the “theater of everyday life.” Focusing on everyday moments through a magnifying lens, the campaign video showcases three distinct situations ranging from a baby shower and relaxing by the pool to a library ambiance.
Shot by Sammy King, the video captures the Lili Curia protagonist, feet-first, as she adorns herself solely for her own reflection. Through a cinematic series of portraitures, this season’s footwear takes center stage, impossible to ignore.
Among the standout pieces is the Astrid Kitten Heel, designed with an elongated profile and substantial silver clasps, presented in a soft buttery yellow shade that will likely top everyone’s wish lists this summer. Additionally, the Dita Stiletto features in vibrant crimson Italian leather, enhanced by the Petra Platform and Uma Clog.
Completing the seasonal lineup are the Sylvie Ballet Flat, incorporating athletic-inspired details, and the Faye Sandal, rendered in cream and black with ankle straps.
Redefining the notion of personal style as “a theatre of its own kind,” the powerful campaign commemorates the craft of dressing in the finest fashion.
Preview the fresh assortment here and visit the label’s website to purchase the items.
For more footwear updates, this is an initial glimpse at PUMA’s inaugural Speedcat Mule.
