Rihanna’s label Savage X Fenty is back at it again, proving that celebrating your true self is always fashionable. The brand has launched its latest Pride campaign and collection, and this time, it’s teamed up with GLAAD (the LGBTQIA+ media advocacy organization) to create a stunning range of cotton essentials designed for ultimate self-expression.
Led by model Vivian Wilson, the campaign is a magnificent tribute to historical Pride movements, reimagined with a contemporary twist for daily life. Everything is entirely gender-neutral, allowing each individual to wear each piece in their own unique way. The collection features cozy boxer briefs, jockstraps, bralette tops, high-cut bikinis and graphic T-shirts emblazoned with inspiring expressions like “Queer” and “Love Us Loud.”
Whether you desire to loudly proclaim your pride in dazzling rainbow hues or keep things understated in timeless black-and-white, this collection has got you covered. Moreover, Savage X Fenty’s commitment extends beyond June; select styles are moving into its perennial core lineup, available year-round.
Visit the brand’s website to get your hands on these looks.
In other news, don’t miss out on Diesel’s latest Pride collection.
