One of fashion’s biggest stars might be returning to the dating pool once more. While everyone might be discussing the NBA finals and the World Cup, this transfer window is what really has us on the edge of our seats. Recent reports suggest that Rihanna’s multi-year FENTY x PUMA collaboration has quietly reached its conclusion.
After a sensational return to the athletic wear brand in March of 2023, Rihanna has concluded her three-year agreement, choosing instead to venture into sneaker free agency. The most concrete evidence of the separation was captured on the streets of New York City. The previously devoted brand ambassador was seen stepping out wearing a pair of the increasingly popular Jacquemus x Nike Moon Shoes. Beyond the unexpected shift in footwear, Rihanna is no longer listed as a collaborator on the brand’s website, and the FENTY x PUMA page seems to have vanished.
The question of who will gain A$AP Rocky in this separation remains unanswered, given the multi-talented star’s recent release of a new shoe line with PUMA this month. However, it appears his personal contract with the brand is gradually coming to a close as well.
The iconic celebrity’s second stint with the brand introduced us to fresh lifestyle essentials like the Avanti sneaker, inspired by soccer cleats, but her original FENTY x PUMA collection—featuring furry slides and the iconic Creeper—continues to hold a special place in our memories. Where she will take her talents next is anyone’s guess, but Nike is currently a strong potential contender.
In other news, Bad Bunny and adidas have unveiled the “Flamboyán” ballerina-inspired sneaker.
