Gucci is reinvigorating the essence of summer escapism with its newest summer campaign, trading in the daily routine for sunny beaches in Monte Carlo. The striking visuals showcase a gathering of trendsetting celebrities, including fashion icons Amelia Gray, Anok Yai, and Tian Xi Wei, transitioning from the open sea to poolside havens, embodying the spirit of impromptu adventure that Gucci exemplifies.
The line seamlessly switches from casual daytime attire to sophisticated evening wear, with crisp tailoring, dynamic silhouettes, and easygoing denim looks. Complementary fashion accessories continue the seasonal theme, highlighting the pristine white leather Mercato bag next to Gucci’s timeless styles like the classic Jackie, Venice, and Gossip. The Madison and Melrose shoulder bags make their debut, boasting the brand’s iconic GG Monogram pattern.
This year celebrates the 60th anniversary of Gucci’s 1966 Flora design, initially crafted for Monaco’s Princess Grace, and thus prominently incorporated into the new collection’s aesthetic.
Explore the campaign imagery above, and discover the complete line available for purchase at Gucci’s global boutiques, the brand’s web store, and exclusive resort pop-up locations.
For more stylish news, KITH ventured to the Caribbean to launch its latest collection for women.
