PHLUR has unveiled Suni Lee as its inaugural celebrity partner. For their novel “Icons” campaign, the company enlisted the Olympic athlete to represent its highly-acclaimed fragrances: “Missing Person,” “Vanilla Skin,” and “Father Figure.” This alliance is a maiden venture for PHLUR and symbolizes Lee’s formal foray into the world of perfumes.
Emphasizing Lee’s resilience and sincerity in and out of the gymnastics arena, PHLUR declares that this collaboration is a manifestation of their foundational values of progression and intricacy. Although the gold medalist has appeared in several beauty campaigns previously, her new partnership with PHLUR unmistakably articulates her understated yet enduring signature beauty style.
As for the campaign, “Icons” endeavors to re-envision the company’s flagship perfumes through an elegant narrative perspective. With Lee as the ambassador, the photography session emphasizes the individual vibe of each fragrance as well as their significant societal impact on beauty aficionados. As PHLUR’s most sought-after fragrances, “Missing Person,” “Vanilla Skin,” and “Father Figure” have each garnered loyal devotees following their individual introductions, and with Lee’s assistance, the campaign heralds the dawn of a new age for the brand.
On the side, Bottega Veneta has debuted 10 additional perfumes.
