Balenciaga debuts its fashion imagination on the avenues of Manhattan with its recent Autumn 2026 campaign, “A New York Minute: Keep Rolling”. The venture is a creative masterpiece, uniting Oscar-nominated director Celine Song, actress Sarah Pidgeon and Balenciaga’s Artistic Director Pierpaolo Piccioli for the initial time ever.
The campaign unfurls across three 60-second videos, capturing Pidgeon exploring New York’s distinctively chaotic streets in evanescent moments. Adorned in the collection’s TechWear separates, Jet sneakers, sophisticated outerwear and the Manolo Blahnik collaboration, Pidgeon complements her attire with the label’s most sought-after handbags: Le City, Le 7 Bowling, and the Rodeo.
To add more allure to these stylish scenes, there’s a depth to this campaign that surpasses first glances. Each video masterfully dismantles the fourth wall, panning away to disclose the lights and cameras, with Song commanding her team to “keep rolling.” The campaign extends to a specialized Instagram temporary account, @keeppprolling, showcasing candid behind-the-scenes imagery captured by Piccioli himself.
The Balenciaga Autumn 2026 collection is currently available for purchase on the Balenciaga website and at select retail outlets.
Elsewhere, Jacquemus invests a day with Pamela Anderson in its fresh campaign.
