YSL Beauty has selected Charli XCX as its latest ambassador in the United States. Recognized for her significant cultural impact and unique beauty persona, the artist joins other ambassadors Lila Moss, Amelia Gray, and Laura Harrier. Emphasizing the shared passion between Charli XCX and YSL Beauty for visual storytelling, the brand asserts that the collaboration is a further demonstration of its understanding of contemporary beauty.
“It’s truly been a remarkable experience to partner with YSL Beauty and explore different ways to express myself through beauty in recent months. I hope you all will love what we’ve created,” Charli XCX shares in a press statement. Commemorating this new role, YSL Beauty has introduced a campaign drawing inspiration from the star’s effortless cool vibe.
The focal point of the campaign is the brand-new Skin Affair Soft Glow Cushion Foundation. Engineered to achieve a smooth, glass-like complexion on the move, the cushion foundation embodies Charli XCX’s everyday makeup style due to its brilliant sheen and lightness. Coupled with the musician’s trademark smoky eyes, the campaign’s complete aesthetic is poetically described by the brand as “a declaration for unfiltered femininity.”
In additional news, Emma Chamberlain has been announced as the spokesperson for Mugler Fragrance.
