Founded in New York City and centered on considered, industrial design, beauty label fragile marks its debut with a collection that treats makeup less like a category and more like a system — something to be worn, carried and returned to. Founded by Dani Montez, fragile’s ethos emphasizes accessorizing just as much as applying the products themselves.
For its first release, fragile unveiled a nourishing lip oil and a gloss with a hand-finished, stainless steel keychain. Inspired by self-defense tools, the keychain emerges as the hero product of the drop, serving as a physical stand-in for the brand’s principle idea that appearance and character don’t have to align. “fragile is not the inverse of strength, it is its source,” the brand says in a press release.
Harping on the idea that beauty should be a personal ritual rather than a universal standard, fragile wearers understand that their routines serve as a form of self expression. For the brand’s founder, fragile is all about dedicating time for beauty — lining your eyes before a bodega run, sliding a gloss into a keychain before heading out for the night.
fragile’s products range from $28 USD to $395 USD and are available for purchase on the brand’s website.
In other news, Dakota Johnson and Alexander Skarsgård are the newest faces of Valentino Beauty.
