Following the success of their first collaboration, FARM Rio and Rip Curl are back with a second collection that brings together Brazilian maximalism and Australian surf heritage.
Blending Rip Curl’s technical expertise with FARM Rio’s signature print-heavy aesthetic, the new range spans performance surfwear, swimwear, clothing and accessories designed to move effortlessly from the waves to the beach. Expect bold botanical motifs, cobalt blue hues and playful color clashes throughout.
For the accompanying campaign, the brands headed deep into Brazil to the Pororoca, a powerful tidal wave that forms when the Atlantic Ocean meets the Amazon River system. Shot in Maranhão, the imagery follows Rip Curl surfers Sophia Medina and Duda Cesar alongside local talent, with colorful wetsuits and tropical prints set against the lush rainforest and waters.
“The meeting of freshwater and the ocean is the perfect metaphor for the partnership between FARM Rio and Rip Curl,” shared FARM Rio branding director Gabriel Oliveira. “We went deep into the Amazon rainforest to share a Brazilian story the world deserves to know.”
The collection marks the latest chapter in a partnership rooted in adventure, creativity and a shared appreciation for the natural world. Head to the FARM Rio and Rip Curl websites to shop the lineup.
In other news, check out FARM Rio’s collaboration with Stanley.
