Ten years ago, Hypebae began as a question: what happens when women are centered in contemporary culture and style? Turns out… a lot.
Over the past decade, we’ve chronicled the shifts, and reflected the way our readers actually live, dress and think. Hypebae is a noun. A marker. She’s the athlete who dresses like a designer, the designer who DJs the afterparty, the founder who still finds time to be a muse. And above all else, she is always making moves.
So, it only felt right to celebrate a decade in the business with a brand who consistently celebrates moves through movement: lululemon.
