Makeup artist Isamaya Ffrench has declared a partnership with Nike. Taking cues from both the London urban landscape and the interplay between women’s sports and aesthetics, the exclusive capsule collection is focused on Nike’s Vomero Premium sneaker. For the campaign, Ffrench enlisted Nike athlete Dina Asher-Smith as the face of the unadorned promotional imagery.
“Isamaya is a creative powerhouse, and I adore the fact that the range draws influence from the city we both hail from and cherish running in. London is stunning, ethnically diverse, and dynamic, but it’s also a place that toils relentlessly, possesses genuine tenacity, and has sculpted who I am—both personally and professionally as a runner,” Asher-Smith expresses in a media statement.
Leveraging Ffrench’s groundbreaking approach to aesthetics and Nike’s significant impact on the running sphere, this collaboration introduces the Vomero Premium in the makeup artist’s iconic chrome finish as well as the SCULPT 04 Recovery Tool. In partnership with reflexologist Maria Pecoff, the SCULPT 04 serves as an essential post-run relaxation accessory.
The Isamaya Ffrench x Nike “Run Forever” Collection will be accessible for purchase on Nike’s official website beginning April 25.
Elsewhere in the news, Storm Reid is the ambassador for Coach’s latest fragrance release.
