Jacob Elordi has just been revealed as the fragrance ambassador for Chanel – and now, the fashion house has introduced a new advertising campaign featuring the star. In celebration of the newly launched “Bleu de Chanel L’Exclusif,” the promotional video merges dance choreography and electrifying suspense, signature components of the scent.
“Jacob Elordi recaptures the allure of Hollywood’s most legendary leading men – injecting the part with a modern sensitivity and an avant-garde refined masculinity in keeping with ‘Bleu de Chanel L’Exclusif.’ It’s more than just a fresh face for ‘Bleu de Chanel,’ Elordi exemplifies up-to-date intuitive masculinity and an ethos that prioritizes distinctiveness over adherence to custom,” Chanel asserts in a press statement.
Like the advertising campaign, “Bleu de Chanel L’Exclusif” is intense yet well-balanced. It is characterized as “a more opulent, lavish, and powerful rendition” of the original “Bleu de Chanel” scent, due to its woody and powdery undertones. Initially, sandalwood adds an earthy feel. Following that, cistus labdanum provides a fresh yet virile hint, and ultimately, woody amber notes contribute contrast and liveliness.
“Bleu de Chanel L’Exclusif” is priced at $275 USD and is available for ordering on the label’s web store.
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