Jimmy Choo is amping up the summer season with its “Natural Reflection” campaign, filmed against a dreamlike desert landscape in Joshua Tree. Sandra Choi, the creative director, embraces the concept of contrasts, blending the raw, rugged feel of the California desert with the sharp, polished expertise of handcrafted artistry. This line of products is tailored for sun-kissed getaways and those lazy days when the high sun at noon makes everything seem to slow down.
The shoe collection offers an immersive sensory experience, spearheaded by the sleek Glacé Mule. This new iteration of the iconic drop-heel showcases a see-through amber wedge and a tortoiseshell plastic upper, echoing the fragility of exquisite Murano glass. For a more lighthearted style, the Jelly Drop sandal comes in vibrant sunset orange and serene lagoon blue, reminiscent of the 2010s but with an upscale, modern edge.
Texture is a central theme this season, accentuated by delicate plastic adornments resembling raw amber and luxurious jewel-toned suede. The Cinch bag receives a makeover in vibrant clover green and hand-woven raffia, detailed with stylish braided leather handles. A notable highlight is the Miro Flats, which merge beach vibes with city style through unique beads made from shattered shell pieces encased in liquid plastic. Your feet will look masterfully adorned with this collection.
Check out the ethereal images above and visit the Jimmy Choo website to purchase the summertime offerings.
In other news, be sure to explore the works of these up-and-coming female artists showcased at this year’s Venice Biennale.
