Madhappy has partnered with the Los Angeles-based brand FREECITY to release a casual summer collection. Following their initial 2025 release, the California stalwarts are presenting new shapes along with classic best-sellers.
To capture the essence of West Coast living, the brands enlisted Wildflower Cases co-founders Devon Lee Carlson and Sydney Carlson for a bright, paparazzi-style campaign photographed along the Malibu coast by Gillian Garcia. The collaboration also features a technological aspect with a pair of limited-edition phone cases that align with the collection’s relaxed style.
With a strong emphasis on local production, the collection uses proprietary textiles and small-scale manufacturing runs. Much-loved fleece hoodies, pullovers, joggers, and long-sleeve graphic tees are revisited with new hand-mixed gradient prints and custom washes. In terms of accessories, this release includes iconic dad caps and a FREECITY dove plush toy, which is crafted from 100% cashmere in Italy and hand-sewn in Los Angeles.
This collection will become available on June 5, exclusively on the Madhappy website.
Elsewhere, Cou Cou has unveiled its enchanting summer collection.
