Ottolinger Founders on 10 Years of the Brand

Can you tell us about your first runway show?

It was really a moment of, “we did this, we just did it.” Backstage there was such an unfiltered, raw energy. This was the beginning. It was actually when we won the VFiles Awards. All the models had these wigs on that a friend of ours made. It was very chaotic but very beautiful. 

What was a turning point for you in Ottolinger’s history? 

Our SS18 show, one of our first shows in Paris. We were really tight on budget and were staying at a friend’s place, which was also our fitting room; there was literally someone sewing in the back. 

We later tried to recreate this whole vibe as a campaign because I think it really shows the purity of the moment, the chaos and how we worked. We were tight on the budget, but not tight on the ideas. This was also the first time we showcased the signature Wrap Denim, which was one of our best-sellers for a couple of years.

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