Burberry’s summer campaigns hold a special place in our hearts, and for good reason. Following last year’s Alva Claire campaign, the model returns for the new season, joined by Simone Ashley and Tom Blythe.
Capturing life at the lido, the new visuals celebrate British outdoor swimming pools and the people you meet when you visit them. Along with Ashley, Claire, and Blythe, the campaign features Babacar N’Doye and Sacha Quenby, plus an impressive group of synchronized swimmers and divers.
“A lido evokes a certain kind of nostalgia for the Brits. As soon as the sun comes out, we make the most of the weather. We aimed to recreate a memorable summer day spent in and around the water with friends,” explains Daniel Lee, Burberry’s Chief Creative Officer.
Highlighting the brand’s High Summer 2026 collection, the visuals showcase iconic Burberry check bikinis, cover-ups, and shirts, in addition to check-patterned sandals and slides. Along with the classic sand beige color scheme, this season introduces new shades of “eggplant purple” and “cornflower blue”.
Completing the collection are a range of festival-inspired tank tops made from ribbed cotton jersey, checked sunglasses, silk scarves, and bucket hats, in addition to new season bags such as the Margate Pouch and Margate Shoulder bag.
Take a look at the fresh lineup above and visit the Burberry website or flagship stores for more.
In other summer news, have a look at Hailey Bieber for Saint Laurent.
