The North Face’s Base Camp Duffel is one of those iconic items that looks just as good as it functions. Ever since its debut in 1986, its signature longevity has withstood the test of time, aiding climbers, outdoor enthusiasts, and even casual travelers in their expeditions.
As the bag celebrates its 40th year, the company introduces a new campaign called Do Your Worst. Made up of slow-motion footage and active images, the visuals contrast the Base Camp Duffel’s weather-defying materials and robust features against challenging conditions as hikers are shown carrying it across adventures through snowy summits and expansive jungles. By testing their limits, the bag emerges as a steadfast companion that can endure the rigors of the untamed settings.
With the rollout of the campaign, there are also numerous seasonal adaptations of the duffel. Expanding from its cornerstone “Summit Gold” and “TNF Red” versions, The North Face releases new spring-compatible hues such as “Stone Slab” and “Metal Pink.” Making sure the bag suits every impromptu journey, a wider range of sizes that retains all the flexible and detachable components will be up for grabs this season.
Explore the newest campaign in the gallery above. To purchase the latest versions of the Base Camp Duffel, visit The North Face’s web portal at present.
