Global pop superstar V of BTS officially teamed up with athletic heavyweight Champion to serve as the face of its “True Champion” campaign for Fall/Winter 2026.
Known for his effortless charm, distinctive personal style and boundary-breaking artistic vision, Taehyung is ushering in a new era for the heritage label. The global campaign is all about celebrating authentic self-expression and honoring creators who stay true to themselves while shaping modern culture.
Joining V in this stacked lineup is a star-studded cast of global tastemakers, including Romeo Beckham, SOFI TUKKER, Kyle Kuzma and Danna Paola. Together, the crew of athletes, musicians and artists redefines what it means to be a true champion in today’s world.
“V’s creative vision, global influence and genuine connection with his audience make him a natural partner for Champion,” shared VP of marketing Stefani Fleurant.
Get ready to elevate your athleisure wardrobe with V-approved staples at the Champion website.
In other news, we caught up with EMPATH founder to hear about how her brand became a pop star staple.
