Denim Tears’ new campaign is striking a chord, launching Spring/Summer 2026 by incorporating Ms. Lauryn Hill and her kids Zion, Selah, Joshua, John, Sara, and Micah. By bringing the iconic musician and her clan into the spotlight for its latest denim push, the brand’s choice embodies the season’s essence of heritage and togetherness.
The family has been snapped by photographer Liam MacRae, showcasing the latest offerings from the forthcoming line. SS26 signifies the comeback of the much-anticipated DENIM TEARS Denim program, reintroduced alongside a fresh batch of new styles.
Joining the Denim Tears repertoire is the innovative Jacquard Cotton Wreath finish, bestowing texture and a striking, graphic appeal to the brand’s signature denim pieces. The abstract floral motif makes its debut on jackets, relaxed-fit jeans, tote bags, and additional items for the upcoming season. Meanwhile, a fresh introduction is a worn-down, distressed, and subtly grungy wash designed for a more earthy aesthetic.
The remainder of the line is brimming with timeless pieces and shades, ranging from lightweight Japanese Selvedge denim to substantial light wash options.
The fresh range is now on sale through the Denim Tears website and at select stores.
On an additional note, LOEWE has launched its revamped Paula’s Ibiza campaign.
