Sephora has chosen Olympic gold medalist Alysa Liu to feature in their latest advertising campaign. Highlighting their mutual affection for stripes and their origins in the Bay Area, Liu mentions that their collaboration is also rooted in her love for self-expression through beauty. On Instagram, they debuted the news with a video under the title, “Alysa Liu Loves Her Stripes.”
“I’m thrilled to finally declare my partnership with Sephora! I’m passionate about expressing myself in every aspect of life. This extends from my profession, which is figure skating, especially how I color my hair and apply my makeup,” Liu reveals in a statement. “Sephora allows me to showcase that self-expression; it helps me to feel like the most authentic version of myself. Wait for more updates on what’s coming next!”
The year-long alliance is designed to underscore the shared values of Sephora and Liu, which include promoting confidence, creativity, and community. In addition, the broader collaboration intends to engage with the figure skater’s enthusiasm for beauty and promoting mental health awareness.
On a different note, Olandria Carthen showcased a full face of YSL Beauty at Coachella.
