PinkPantheress and UGG have come together in a collaboration we never knew was missing from our lives until now. The British songstress, recognized for reviving bedroom pop, is the brand’s new spokesperson, infusing her trademark blend of tender introspection and playful humor into a range of surreal, rose-hued images.
Captured by Moni Haworth, who has collaborated with brands such as adidas, Y-3, and Petra Collins, and artistically directed by Ava Nirui, the campaign evokes an affectionate homage to 1990s print media. Pink is portrayed in a fantasy pink bedroom, embracing the current “girl of the moment” ensemble: knee-high socks with sandals and leggings worn beneath shoes.
Although the fan-beloved Tazz slipper makes an expected appearance, the real darlings are the trendsetting Spring releases. PinkPantheress endorses the Quill Ballet Sneaker and the GoldenGlow Embossed, seamlessly merging high-fashion elements with the familiar coziness that UGG is renowned for.
Take a glimpse at the artist doing what she does best in the images above, and then visit the UGG website along with its worldwide retailers to purchase the latest styles.
In additional developments, Zendaya has just co-created her inaugural collection for On.
