Aries and Bershka have collaborated for the first time ever, blending aesthetics to bring a youthful vibrancy to this summer. The result is a joint capsule collection named “Eden,” which infuses Aries’ streetwear origins with the essence of Bershka’s style. Whimsical, fruit-embellished designs, ruffled swimsuits, and graphic tees exemplify the duo’s vision for summer fashion.
The capsule collection is informal and playful, featuring a prominent apple motif on bikinis, t-shirts, and even sunglasses. Anchoring the collection are the t-shirts, co-branded and adorned with straightforward slogans and graphics. A neutral color scheme is enlivened by vivid splashes of red, either highlighted as apples against white backdrops or as stripes on a sweater or the color of a t-shirt.
The marketing campaign, lensed by Ed Templeton and coordinated by Euphoria’s Heidi Bivens, captures the youthful spirit, chronicling models through their summer vacation activities. Beach outings, rollerblading, and an abundance of candy infuse the campaign, situating the attire in familiar and relatable settings.
The Bershka x Aries range will be up for grabs beginning April 23 on the Bershka and Aries websites, as well as certain retail stores.
Separately, Stella McCartney has partnered with H&M for the second time.
