Coach has introduced its latest fragrance, “Coach Cherry” Parfum. To mark the launch, Coach has enlisted ambassador Storm Reid to feature in the spirited advertising campaign. Characterized by the company as “a multicolored and joyful perfume that celebrates the lively rhythm of New York City,” the scent takes inspiration from Coach’s heritage as well as its contemporary relevance.
“Coach Cherry possesses an exuberant self-confidence that I believe epitomizes the vibrancy of today’s youth—a quality I see Storm Reid genuinely represent in the campaign. The idea for this fragrance was sparked by our well-loved Cherry charm, and I found it intriguing to delve into the same expression of individuality it evokes,” says Stuart Vevers, Coach’s creative director, in an official statement.
When it comes to the fragrance profile, “Coach Cherry” begins with the sweet and spicy scents of cherry, mandarin, and pink pepper. It then evolves into floral notes with core fragrances of jasmine sambac, magnolia, and rose. Finally, it concludes with a warm, creamy base of patchouli, tonka, and ambrofix, adding an earthy depth.
“Coach Cherry” Parfum is priced at $138 and can be purchased at Ulta.
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