Maya Jama Fronts Agent Provocateur’s Swim Drop

Clear your schedule, because Agent Provocateur has just turned up the heat on your social media. The high-end lingerie brand has launched its sensational new swimwear campaign, with the illustrious Maya Jama as its spokesperson. Amid filming the greatly anticipated new season of Celebrity Traitors and managing her bustling business empire, the UK’s much-loved TV personality made time to head to Ibiza, and the outcome is scorching.

Captured by Claire Rothstein under the inventive direction of Sarah Shotton, the campaign unfolds at an impressive private villa on the island. Jama delivers raw, unfiltered protagonist aura, presenting an array of breathtaking swimwear that seamlessly merges high-impact glam with a nonchalant cool vibe.

Known worldwide for her genuine fashion sense and bold self-assurance, she stands as the peak inspiration for a line that centers around claiming your authority poolside. Secure your shades, because this release is scorching.

Examine the campaign above and visit the label’s site to purchase the collection.

In further developments, Burberry’s most recent campaign portrays game day with Leah Williamson and Romeo Beckham.

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